On Tuesday, June 4th, we silenced our phones as we tuned into this year’s second #FUEL mastermind: a series of brief and powerful masterminds that serve to recharge businesses and their business owners.

Guest speakers, Zack Bryant of the Bryant/Kan Group of Northrop Realty, and Creig Northrop of Northorp Realty spoke to a room of approximately 50 attendees regarding the impact of social media in the real estate industry. Zack started the mastermind by naming a few “real producers crushing social media” and discussing the four steps to winning at social media:

  • Step 1 – Consistency
    • It’s important to define your target audience and how you want to highlight yourself on social media.
    • Providing different content is more valuable than providing better content.
    • Mix up your content to stay top of mind.
  • Step 2 – Proof of Concept
    • Share your successes so that you can create momentum.
    • Be authentic. No one wants to work with a phony.
    • Impact your sphere by posting content that would be well received by your target audience.
  • Step 3 – Relevance
    • Share your industry knowledge. You want to be viewed as an expert.
    • Be professional first. Consider your word choice before posting on social media.
  • Step 4 – Significance
    • Be a connector. If someone is looking for a recommendation, and you have a contact, don’t hesitate to connect the two.
    • Inspire others to be better.
    • Authentically share your passion for the community.

Creig Northrop shared his experience in the real estate industry. By becoming an adopter of technology, Creig and his team have grown exponentially. Below are a few of the “Creig-isms” that he shared with the group:

  • Consistency is key. Stick with something until it works.
  • When you wake up, don’t immediately turn to your phone. Take the first 30 minutes of your day to soak in positive energy – read a book, meditate, exercise and eat healthy.
  • Always countdown to your goals. It’s easier to count down than to count up.
  • Be genuine. Post on your own social media accounts. The public can tell when it’s not you.